Thursday, 17 August 2017

Pink Is For Girls

Pink Is For Girls, RTomens. 2017

How do you, as a parent, perpetuate a derogatory sexual stereotype? One way is to use Clarks shoe shop, obviously. Called out for it in June, it seems they haven't learnt a thing. The sad fact is that they're pandering to a commonly held belief that girls should be in pink, all soft and princess-like. Shamefully, parents are as culpable of this as those without young children. The collage above was inspired by a magazine ad in the 60s before I read about Clarks and their crusade to keep girls pink. It's relevant, so I've posted it.

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